The Future
of Food

Currently the entire food industry is innovating rapidly—from new crops, to new farming processes and new packaging, all to deliver fresher, healthier food with less environmental impact. Bluicity ensures those products are delivered efficiently reducing waste and improving operations and food safety.

Our Purpose

Our
Values

Our
Culture

To meaningfully reduce food waste and contribute to world health and supply security in food and pharmaceutical logistics chains.

To accomplish this through a company and culture that fosters inclusiveness for all, and passionate contributions of all.

We empower each other through listening and sharing knowledge
We are genuinely interested in learning together and helping each other develop new capacities for action
We are committed to the “we are in this together” mentality as it elevates our collective performance as an organization, and with our customers
We practice full open transparency and feedback as things happen
We are driven to innovate processes, technology, creativity, and culture
We are persistent in our pursuit of working together to make everything we do better and smarter tomorrow, than we did today

We are proud of our culture at Bluicity. We thrive in being a unique group of people—intelligent, passionate, interesting, and funny—who work really hard pursuing our purpose. Our individual quirks, traditions, and personalities, along with our joint focus and passion stand out from other companies, but also enable cohesion and creativity within our teams. Too often, great people are not given great opportunities. We seek to change this and try our best to have an unbiased approach to hiring and building an energetic positive culture for all.

Meet the Team

Bob is a seasoned company builder with a passion for developing great businesses and fantastic teams. He spent the first decade of his career in multinational technology companies rising rapidly to running a global business unit as the youngest Vice President in the corporation. Bob then spent time in the burgeoning telecommunications/data communication services industry as SVP sales and marketing and technology decision maker, playing key roles in investor relations and raising funds on Bay St and Wall St. For the past 7 years he has been a determined serial entrepreneur in applying scalable technologies to logistics, especially in pursuit of reducing waste in food and pharma supply chains.

Bob has a BASc in Engineering from the University of Waterloo, and an MSc in Business from the Sloan School at the Massachusetts Institute of Technology.

Bob Burrows

CEO & Founder

Sylvain started his 50-year career designing hardware for the data communications industry, and along the way acquired deep expertise in data communications products and in the design of machine-to-machine information exchanges, wired and wireless. As Engineering Manager he spearheaded the development of successful embedded solutions for large companies and for startups. He is now using his experience by contributing to Bluicity's innovative IoT data collection technology aimed at enabling new "big data-oriented" applications in the perishable goods logistics field.

Sylvain Louchez

Chief Architect & Founder